For SEO & AEO Agencies
For agencies ready to
sell AI visibility.
Your clients are asking about ChatGPT, AI Overviews, and AEO. Xale gives you white-label infrastructure to deliver AI presence services — without building anything.
The situation
Every client call now
includes "what about AI?"
Clients are asking about AI
Every client call now includes questions about ChatGPT, AI Overviews, and 'how do we show up in AI?' You need an answer that isn't 'we're figuring it out.'
AEO requires new infrastructure
Answer Engine Optimization isn't SEO with a new name. It requires multi-source publishing, AI avatar content, and distribution at scale. Building this in-house is a 6-month project.
New revenue stream, unclear execution
You see the opportunity — AEO/GEO services could be a major new line. But delivering results means infrastructure you don't have and hiring you can't justify yet.
Competitors are launching AEO services
Other agencies are already positioning around AI visibility. Waiting means losing deals to agencies that figured this out first.
The solution
White-label AI visibility infrastructure
Xale handles content creation, distribution, and publishing. You own the client relationship and strategy layer.
White-label ready
Deliver AI visibility services under your brand. Xale runs in the background while you own the client relationship.
Recurring revenue
Add a monthly retainer for AI presence. Typical agency markup is 30-50% on top of Xale pricing.
No infrastructure build
Skip the 6-month build. Offer AEO services next week. We handle content creation, distribution, and publishing.
Stay ahead of competitors
Be the agency that has the AI visibility answer. First-mover advantage in AEO services is real.
Sales enablement
How to pitch
AI visibility to clients.
Common client questions and how to answer them. Position yourself as the agency that has this figured out.
Pro tip: Bundle with existing SEO
Position AI visibility as the "next layer" of search strategy. Clients already paying for SEO understand the value of being found — AI is where discovery is going.
Client asks:
"What's your AI visibility strategy?"
You say: We deploy a multi-source presence engine that gets your brand cited in ChatGPT, Claude, Perplexity, and Google AI Overviews.
Client asks:
"How is this different from SEO?"
You say: SEO optimizes for Google's algorithm. AEO builds the presence that makes AI systems learn and recommend your brand. Different signals, different approach.
Client asks:
"What do we actually get?"
You say: Monthly content published across 100+ blogs, AI avatar videos on YouTube/TikTok, social posts — all mentioning your brand in your category context.
Revenue opportunity
Agency revenue model
Typical agency markup on Xale infrastructure. Your strategy and client management justifies the margin.
Volume pricing available for agencies managing 3+ accounts. Contact us for partner rates.
Market position
Build vs. Partner
Build in-house
- 12+ months to build infrastructure
- Create large amount of social accounts
- Significant upfront investment
- Ongoing high maintenance and updates
Partner with Xale
- Offer services this week
- No hiring or training needed
- Proven distribution network
- Start with first client, scale from there
- We handle infrastructure updates
Agency Questions
Partner FAQ
Can we white-label this completely?
Yes. Your clients never see Xale. We also offer custom solutions to integrate your stack and workflow. Contact us for details.
What's the typical agency markup?
Most partners mark up 30-50% depending on the services bundled.
How do we pitch this to existing clients?
Position it as the next evolution of search visibility. 'Google AI Overviews and ChatGPT are changing how users discover brands. We're adding AI visibility to your strategy.' Most SEO clients understand immediately.
Do you offer agency partner pricing?
Yes. Agencies managing 3+ client accounts get volume pricing. Contact us for partner rates, we want agencies to succeed with healthy margins.
What if a client wants to see how it works?
We provide partner decks and case studies you can customize. You can explain the methodology without revealing the infrastructure. Happy to jump on calls with your team to train them.
How fast can we start offering this?
Same day. Sign up, onboard your first client with their brand guidelines, and content starts publishing within the week. No build time, no hiring, no infrastructure setup.
Add AEO to your services
Be the agency that has the AI visibility answer. White-label infrastructure, healthy margins, no build time.